Designing tomorrow’s packaging: where creativity meets sustainability
JPC engaged philo & co to support one of their clients in identifying opportunities to improve packaging across priority formats. The client needed to address sustainability risks while ensuring packaging continued to meet brand and functional requirements.
Approach:
Audited packaging across priority formats to identify sustainability risks and opportunities
Assessed materials, recyclability, and communication gaps
Defined a set of sustainable packaging principles to inform design and material choices
Consolidated packaging regulatory framework and standards references
Facilitated team training to build internal capability
Provided creative feedback and strategic insight during concept reviews
Collaborated to deliver client-facing presentations
Impact: This collaboration provided the client with a clear roadmap for sustainable packaging improvements and gave the creative team tangible direction to design future-fit packaging solutions. The work demonstrated the power of aligning sustainability strategy with creative execution early in the design process.
“One of the key insights gained through working with philo & co was uncovering the many nuances surrounding recyclability. As an agency, it is our responsibility to stay well-informed about sustainability practices and regulations- ensuring that our clients are thoroughly prepared to work towards a key principle in today’s packaging.”