Clarity on recyclability, confidence in claims
Earlyrise Baking Co wanted to gain a clearer understanding of how its packaging aligned with Australian recovery systems.
Earlyrise Baking Co sought to strengthen consumer trust and reduce confusion by ensuring their packaging claims were accurate, credible, and compliant.
Approach: philo & co supported the client through a packaging assessment designed to improve claims accuracy and align with local market recovery systems.
Developed a packaging data specification RFI to guide consistent supplier input
Reviewed and verified packaging information
Conducted packaging recyclability assessments to evaluate recovery alignment
Delivered a concise report with claim guidance aligned to AS/NZS ISO 14021
Impact:
✓ Credibility of on-pack recycling claims
✓ Identified packaging components requiring design or claim updates for better recovery alignment
✓ Strengthened internal understanding of recyclability and supplier capabilities
✓ Provided a clear, standards-aligned report to guide future packaging decisions and reduce greenwashing risk
“Working with Pippa was easy, straightforward and incredibly helpful. philo & co is a wonderful resource to help you achieve your sustainable packaging goals in the short and long term.”