Reimagining the realms of luxury packaging in collaboration with Thirst Craft
Thirst Craft engaged philo & co to help reimagine the Bruichladdich Classic Laddie's bottle design, while maintaining a luxurious and progressive positioning.
Approach. We conducted a thorough packaging audit and assessed the brand’s communication strategy to identify opportunities for sustainable packaging improvements and to authentically integrate their commitment to sustainability into their overall brand strategy.
Impact. Aligned with Bruichladdich’s commitment to be pioneers and change-makers, the strategic evolution identified multiple small gains resulting in significant impacts:
Evolved brand strategy, on and off pack communication
32% lighter bottle
Average 60% post-consumer recycled content
60% more bottles per pallet to improve efficiencies in distribution
“philo & co is a fantastic partner and expert to collaborate with when progressing designs to a more sustainable, thought provoking and circular space. Pippa’s expertise provided insight for our team and clients to learn & grow, and her passion is totally inspiring! ”