Ask Pip: Expert packaging advice for FMCG brands
Get quick, expert clarity on your packaging, sustainability claims and compliance questions from a sustainability expert.
Get expert input on packaging materials or formats
Discuss sustainability claims requirements
Understand what APCO requirements mean for your organisation
Make confident decisions without second-guessing
If so, Ask Pip gives you fast access to expert guidance when you need it most, supported by a sustainability specialist.
Are you looking to:
What is Ask Pip?
Ask Pip is a focused 60-minute expert consultation designed to help FMCG brands quickly navigate packaging challenges.
When questions arise around recyclability, sustainability claims, circular packaging principles or regulatory expectations, it can be difficult to know what advice to trust. Ask Pip gives you direct access to a sustainability packaging consultant with specialist expertise in sustainable packaging design, strategy and claims so you can move forward with clarity and confidence.
Whether you’re reviewing a packaging concept, not sure about a claim or navigating compliance questions, this session helps you avoid guesswork and make informed decisions. It’s a simple, low-commitment way to get expert input from a sustainability specialist when you need it.
Here’s what you’ll get:
Your Ask Pip session is designed to provide practical guidance you can act on immediately.
60-minute expert consultation: a focused session to discuss your packaging questions, challenges or concept with a sustainability packaging consultant.
Expert review of packaging queries: guidance on packaging materials, recyclability, sustainability claims or regulatory considerations.
Clear next steps: practical advice from a sustainability expert grounded in circular packaging principles and real-world recovery systems. Our recommendations will outline what to do next and how to move forward with confidence.
Following your session, you’ll walk away with:
Clear answers to your packaging questions
Confidence, understanding sustainability claims requirements
Expert guidance on packaging materials and recyclability
An understanding how to address compliance concerns
Clarity on the next step for your packaging project
Many brands use Ask Pip as a starting point before moving into Packaging Impact & Risk Assessment or ongoing Packaging Partner.
Our Process
Step 1 - Book your session
Choose a time that works for you and outline the packaging query you’d like to discuss.
Step 2 - Expert consultation
During the session we review your packaging questions, concepts or challenges and provide clear, practical guidance.
Step 3- Walk away with clarity
You leave with expert insight and recommended next steps so you can move forward with confidence.
Frequently Asked Questions
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You can use the session to ask us questions you have about sustainable packaging, claims concerns, recyclability questions, regulatory considerations or packaging design decisions. Our regulatory expertise extends AU/NZ, EU and UK markets.
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Yes. Once you book, you’ll receive a short RFI to help us understand your packaging questions ahead of the session. It’s also helpful to bring any relevant packaging specifications, images, material information, or sustainability claims you’d like to discuss so we can make the most of our time together.
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Ask Pip is designed to provide focused expert guidance within a 60-minute session. It is not a full packaging assessment or formal sustainability claims review. However, we’ll use the time to respond to as many of your packaging questions in as much detail as possible and provide practical recommendations and next steps. If deeper analysis is required, we may recommend a Packaging Impact & Risk Assessment or if ongoing support is needed our Packaging Partner.
Need quick expert guidance on your packaging?
Unsure if this is for you?
Explore other ways we can support your packaging journey.
Packaging Impact & Risk Assessment
Understand how your packaging performs today and what to improve.
Packaging Partnership
Ongoing project support to guide sustainable packaging decisions and implementation.
Packaging Strategy
You leave with expert insight and recommended next steps so you can move forward with confidence.
About me
philo & co was founded by Pippa Corry, an award-winning sustainable packaging consultant with over 15 years’ experience across FMCG, packaging design, and sustainability.
Pippa has supported global and emerging brands to design and implement sustainable packaging solutions aligned with circular packaging principles, recovery system realities, and regulatory requirements. Her work also includes developing sustainability communication strategy frameworks that align packaging design with credible claims and regulatory expectations.
Combining packaging design expertise with sustainability strategy, Pippa is known for simplifying complexity and helping brands make confident, practical packaging decisions. philo & co helps brands confidently navigate sustainable packaging transformation.
