<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.philoand.co/news-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/c13befee-769c-4207-9412-7fc260947c5f/Pippa-3.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/whats-next-for-sustainable-packaging-in-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/586b06e3-3e10-42ad-989d-4538d09825b7/Pip_landscape.png</image:loc>
      <image:title>News &amp; Insights - What’s next for sustainable packaging in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/03ac9001-1c52-4582-80e8-7367450edebe/philo-brand-download.png</image:loc>
      <image:title>News &amp; Insights - What’s next for sustainable packaging in 2026 - Circular design - what this means for FMCG brands?</image:title>
      <image:caption>Packaging decisions will demand more data, collaboration, and verification. Brands that embed circular design and evidence-based claims into their packaging systems will future-proof both impact and regulatory compliance.  To help, we’ve just released our free resource: Future-Proof Brand Packaging: 5 Essential Steps for Sustainable Brands, available now on our website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/364a647d-0584-46f8-a532-612e01596311/philo-agency-cover.png</image:loc>
      <image:title>News &amp; Insights - What’s next for sustainable packaging in 2026 - Sustainable brand packaging - what this means for packaging design agencies?</image:title>
      <image:caption>Design will need to go beyond aesthetics. Agencies that integrate compliance, recovery, and circular systems thinking into creative workflows will become indispensable partners to brands navigating regulatory change.  Start with our free guide: 5 Essential Steps for Packaging Design Agencies to embed sustainability into every brief.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/h9c5g14dadnf5hhwrzyna54c0ektgm-sfp56-5kxpw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a05049f1-171b-47aa-ae5c-1477c5df0ba8/Impact+for+business.png</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/43dc9235-1741-449a-a660-c365656265b4/SFP_components_diagram_light_background_landscape.png</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever - Make it stand out</image:title>
      <image:caption>The Skills for Planet Map by The Design Council</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704640097-SLGFRDWFQE8LXHFS1NSD/dermalogica+refill.jpg</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704640240-7M4BH9EYZWHCA9GGAID0/ere+perez.webp</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704644154-J68KYG29RNTJ07FH01RD/Kao.jpg</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704647655-SG4QMPLYYIHMHBRGMW9I/Mono+material+Glossier.webp</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704647612-UJGR7V2ONLMMGSIAD4NY/ocado.webp</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704651018-RRNY3PFISGH83Y7TWLUP/refillable+deodorant.webp</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704651030-NQ7L3R2R1JP399DRT490/replenish.png</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/evolvingroleofpackagingdesigners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/29dfc1e4-c795-49fb-aee7-03d5d07a3b45/Screenshot+2025-07-12+at+4.49.18%E2%80%AFpm.png</image:loc>
      <image:title>News &amp; Insights - The evolving role of packaging designers in the future of sustainability - “Only 43% of designers feel they have the skills to design for the planet.”</image:title>
      <image:caption>Image and statistic sourced from the Design Council, The Green Design Skills Gap Report 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d4fff71f-4ab0-408f-bb5b-29bd8e815a33/054A3066.jpg</image:loc>
      <image:title>News &amp; Insights - The evolving role of packaging designers in the future of sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/f3f63c3e-ddca-4acf-ba41-7c8a5feb12c6/tools+of+a+system+thinker.jpg</image:loc>
      <image:title>News &amp; Insights - The evolving role of packaging designers in the future of sustainability - Make it stand out</image:title>
      <image:caption>Diagram shared by Leyla Acaroglu, Disrupt Design on Medium.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/why-is-a-sustainable-packaging-strategy-crucial-in-todays-sustainability-landscape</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/98e3f506-f89f-4e50-b85f-2d5dc40d5ae3/toa-heftiba-DMDIYvGzLuo-unsplash.jpg</image:loc>
      <image:title>News &amp; Insights - Why is a sustainable packaging strategy crucial in today’s sustainability landscape?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Photo by Toa Heftiba on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/30b08145-d243-4617-916a-f9b550b9a3b7/WhatsApp+Image+2024-12-06+at+15.32.29.jpeg</image:loc>
      <image:title>News &amp; Insights - Why is a sustainable packaging strategy crucial in today’s sustainability landscape?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>DCCEEW</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/circularity-in-action-insights-from-circularity-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/80ca12e5-405a-46eb-8eee-56f86bb16078/Circularity+24.jpeg</image:loc>
      <image:title>News &amp; Insights - Circularity in Action: Insights from Circularity 2024&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/award-winner-pkn-women-in-packaging-design-branding-visionary-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/f5b6758d-8fc8-4fe5-a1cc-3852d159fc20/News+%26+insights_PKN+WIP.jpg</image:loc>
      <image:title>News &amp; Insights - Award Winner- PKN Women In Packaging Design &amp;amp; Branding Visionary Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a8337acb-ecf7-43be-aacf-18b3494bcdfc/News+%26+insights_PKN+WIP3.jpg</image:loc>
      <image:title>News &amp; Insights - Award Winner- PKN Women In Packaging Design &amp;amp; Branding Visionary Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/apco-future-of-packaging-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/0c4194ee-1c75-4d7e-af06-cafd4654795a/APCO-Future-of-Packaging-Workshop.jpg</image:loc>
      <image:title>News &amp; Insights - APCO Future of Packaging Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/packaging-framework-for-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/unsw-ada-innovation-hub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/e9d2c9f2-3e9b-47f9-b343-8aa019dbf3d4/UNSW-ADA-Innovation-Hub--circular-design-training-and-sprint-.jpg</image:loc>
      <image:title>News &amp; Insights - UNSW ADA Innovation Hub - circular design training and sprint&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/0736e3ef-36b6-4d29-b4e4-0ed8ff66485d/UNSW-ADA-Innovation-Hub--circular-design-training-and-sprint-2.jpg</image:loc>
      <image:title>News &amp; Insights - UNSW ADA Innovation Hub - circular design training and sprint&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/pida-finalist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/2a80e416-913c-43d5-9dce-9f06d4f020f4/PIDA+Finalist+of+the+Young+Packaging+Professional+of+the+Year+.png</image:loc>
      <image:title>News &amp; Insights - Founder of philo &amp;amp; co nominated for PIDA Finalist of the Young Packaging Professional of the Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/inaugural-circularity-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a8d414e7-5c1e-4e9c-a430-17dcccd0ea5c/Circularity.jpg</image:loc>
      <image:title>News &amp; Insights - Founder of philo &amp;amp; co speaks at inaugural Circularity event&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/unsw-circular-economy-resource-hackathon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-23</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/agda-the-conscious-creator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/aip-global-packaging-forum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/apcos-community-webinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/ef99cf76-48c0-4f1f-b596-1e8373595d6d/APCO+designerns+guide.jpg</image:loc>
      <image:title>News &amp; Insights - philo &amp;amp; co presents APCO’s Designers guide the circular economy and sustainable packaging&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/u0bcz8j5k1j9fu49nd3donwdw3didu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/6eac18a2-2353-4f75-b66a-199ecaa6f9f6/Clarity+on+recyclability.png</image:loc>
      <image:title>case-studies-content - Clarity on recyclability, confidence in claims - Earlyrise Baking Co wanted to gain a clearer understanding of how its packaging aligned with Australian recovery systems.</image:title>
      <image:caption>Earlyrise Baking Co sought to strengthen consumer trust and reduce confusion by ensuring their packaging claims were accurate, credible, and compliant.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/7f5o4rqkjuzffub9mivhs7sl7hg2nm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760673558389-0SE3PQO746JYSUZ62RH5/unsplash-image-7KKy7-TeeVs.jpg</image:loc>
      <image:title>case-studies-content - Laying the foundations for a sustainable packaging pathway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/u48gvi4wgmkkckvar71caucpzrkbl1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/34fe0428-6a51-44c8-9555-14a61a0ecd4d/chuttersnap-sxhVoUrItmQ-unsplash.jpg</image:loc>
      <image:title>case-studies-content - Designing tomorrow’s packaging: where creativity meets sustainability - JPC engaged philo &amp; co to support one of their clients in identifying opportunities to improve packaging across priority formats. The client needed to address sustainability risks while ensuring packaging continued to meet brand and functional requirements.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/4vpi7xcfa7lnkvt4fs3p9yp1ah195i</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1761105130383-7IPNMZX6WTCZKSTYQRZT/unsplash-image-YloghyfD7e8.jpg</image:loc>
      <image:title>case-studies-content - Enabling circular thinking: building packaging knowledge in fashion &amp;amp; home textiles industries - Approach: We co-created learning materials designed to be practical, evidence-based, and reflective. Content covered:</image:title>
      <image:caption>Where packaging and logistics emissions arise in the value chain Myth-busting around recyclability and circular economy definitions The evolving role of packaging in a circular economy Strategic and design considerations for more circular packaging systems</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730011938-UBBO7ZWQFPI5F7L23FSF/Bulla.jpg</image:loc>
      <image:title>case-studies-content - Providing Bulla with Strategic Support for APCO Annual Report and Action Plan Submission&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/db740741-ed11-415c-94b6-24d6c0f0871f/Bulla_case+study.jpg</image:loc>
      <image:title>case-studies-content - Providing Bulla with Strategic Support for APCO Annual Report and Action Plan Submission&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1733464130819-6LNQU94F4HWPQZIXJSAB/Case-studyDepot.jpg</image:loc>
      <image:title>case-studies-content - Defining Depot’s sustainability and circular parameters of Creative Skill + Conscious Will® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1733444919089-TAMDGLQ30CPPP0XPSEU2/Homepage_Freedom+logo.jpeg</image:loc>
      <image:title>case-studies-content - Sustainable Packaging Guidelines for Freedom Homewares Range&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/5d4ac116-86f0-4cc4-9002-6c327de0a8dd/Case+study_Freedom.jpg</image:loc>
      <image:title>case-studies-content - Sustainable Packaging Guidelines for Freedom Homewares Range&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/f4bbbd6d-01e0-4e41-9dfb-32ae7828daa2/Case+study_Co-P.jpeg</image:loc>
      <image:title>case-studies-content - Delivering responsible design, built on partnerships with Co-Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1733444950882-7PY1D9HYKRIIZPN4DYO5/Homepage_Yates.jpg</image:loc>
      <image:title>case-studies-content - Yates- defining a recovery roadmap for regulated product packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/2d4d83f2-6c4a-485b-992b-1d9c77917c6a/Case+study_Yates.jpg</image:loc>
      <image:title>case-studies-content - Yates- defining a recovery roadmap for regulated product packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx-dck8a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730001469-566AVX2H8WXAQU0A15VD/AHV.jpg</image:loc>
      <image:title>case-studies-content - Making feel-good honey, recycle-ready with Real Good Honey&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/0225aa76-f5a9-42ee-b7ae-e866fa3d7652/Case+study_Real+Good+Honey.jpg</image:loc>
      <image:title>case-studies-content - Making feel-good honey, recycle-ready with Real Good Honey&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx-dck8a-cmlb6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1733444888961-Y3KYSS63B6THFJI2YYDZ/Homepage_Stray+Willow+logo.jpeg</image:loc>
      <image:title>case-studies-content - Sustainable packaging for meaningful moments of self-care with Stray Willow Wellness&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/24793e68-f57f-4a13-bfe9-8561969cda9f/Case+study_StrayWillow.jpg</image:loc>
      <image:title>case-studies-content - Sustainable packaging for meaningful moments of self-care with Stray Willow Wellness&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx-dck8a-cmlb6-w65tm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730060053-P39D7W9LM3YSGN72S7O2/JoeyLogo.jpg</image:loc>
      <image:title>case-studies-content - Creating games with goodness- guiding Joey Games to develop circular designs and packaging that promote playfulness and care.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/21ec5cae-35b4-4ab3-a6d1-54c520387ac1/Case+study_Joey+Games.jpg</image:loc>
      <image:title>case-studies-content - Creating games with goodness- guiding Joey Games to develop circular designs and packaging that promote playfulness and care.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx-dck8a-cmlb6-w65tm-dahle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730129107-7F0LFMEMW5X3B0YDUP4S/UNSW.png</image:loc>
      <image:title>case-studies-content - Shaping the next generation of changemakers with UNSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/12f97014-e464-44e8-b321-753a841ec5ff/UNSW-ADA-Innovation-Hub--circular-design-training-and-sprint-.jpg</image:loc>
      <image:title>case-studies-content - Shaping the next generation of changemakers with UNSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx-dck8a-cmlb6-w65tm-dahle-c5z7f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/e4269cfa-8460-429d-92a5-7f5de6db815b/Case+study_ANZPAC.jpg</image:loc>
      <image:title>case-studies-content - Australian Packaging Covenant Organisation (APCO) Reuse Packaging Labelling Program &amp;amp; ANZPAC Reuse Model Mapping &amp;amp; Feasibility Study&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx-dck8a-cmlb6-w65tm-dahle-ng8x6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701134602924-3HHE18JSXON4H5OHB4FV/Thirstcraft-Logo.png</image:loc>
      <image:title>case-studies-content - Reimagining the realms of luxury packaging in collaboration with Thirst Craft - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d49127ce-9b54-4bbf-832b-c9b315ec5188/Case+study_Thirst.png</image:loc>
      <image:title>case-studies-content - Reimagining the realms of luxury packaging in collaboration with Thirst Craft - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx-dck8a-cmlb6-w65tm-dahle-ng8x6-7k5fk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/08c70c70-1b71-46d1-8e03-2720848ebca9/Case+study_Saucery.jpg</image:loc>
      <image:title>case-studies-content - Building a Responsible Packaging Solution for Food Brand Saucery&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/design-agency-providing-bulla-with-strategic-support-for-apco-annual-report-and-action-plan-submissionnbsp-44j2k-pe23r-ekh2z-wrnnx-dck8a-cmlb6-w65tm-dahle-g4w6e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/tag/Brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/tag/Design+Agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/tag/Talks+%26+Team+Training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/tag/Packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/tag/Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/tag/Industry+engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies-content/tag/Communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.philoand.co/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-05</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/philo-termsandconditions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-12</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a3129e9b-e0cc-4d8e-8194-cc7a856c0dc2/dial_P%26C-Circle-Yellow+copy+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/9edc0e5b-aa0c-4f6a-b959-603e83c14118/PKN-WiP-logo_horizontal.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/f4c9673c-09ac-46ec-9efd-882fd82b3da9/AIP.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/77ae289d-d39e-4183-8d17-6008df205ee3/PIDA-Awards-logo-generic-344px.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/49f4055b-9f35-465f-a370-971703d47c11/UNSW.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/cc5cdaf8-ca6f-4e5d-aa97-565658852213/APCO-Member-Logo-Stack.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/28ab64e1-33eb-4f6a-bc8f-e45d71a0271f/Homepage+%26+about_PREP+logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/9f15e227-958b-4dc3-9341-59d3b4b7817e/Free+Guide+Images.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-05</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a3129e9b-e0cc-4d8e-8194-cc7a856c0dc2/dial_P%26C-Circle-Yellow+copy+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701134600298-0QZJNMS9QCFHZ0QF8A50/Co-Partnership+Logo+Black+RGB.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701134602924-3HHE18JSXON4H5OHB4FV/Thirstcraft-Logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701134601168-GQKPWFCUTTT1T1JTGTA4/depot_logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730025010-XT2W9FMJGZSTQP3KVN3Y/cowan_logo-1024x274.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701134602109-THKZ96YXQN4AOMGUH18U/Marks.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730060053-P39D7W9LM3YSGN72S7O2/JoeyLogo.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1733444888961-Y3KYSS63B6THFJI2YYDZ/Homepage_Stray+Willow+logo.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730011938-UBBO7ZWQFPI5F7L23FSF/Bulla.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730129107-7F0LFMEMW5X3B0YDUP4S/UNSW.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1701730001469-566AVX2H8WXAQU0A15VD/AHV.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1733444919089-TAMDGLQ30CPPP0XPSEU2/Homepage_Freedom+logo.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1733444950882-7PY1D9HYKRIIZPN4DYO5/Homepage_Yates.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1733444963181-I1SVD47XBF6XNM92UB2A/Homepage_Saucery+logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1750923335312-1DLJ9W4ZUJ8HCPZQFF9Z/Earlyrise+Baking+logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1761531510055-T1NQE22TRIAKN2HOSHM7/JPC+logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/5c98dc58-0506-49a7-8481-c5b4d9da19ad/Pippa-landscape.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/9edc0e5b-aa0c-4f6a-b959-603e83c14118/PKN-WiP-logo_horizontal.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/f4c9673c-09ac-46ec-9efd-882fd82b3da9/AIP.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/77ae289d-d39e-4183-8d17-6008df205ee3/PIDA-Awards-logo-generic-344px.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/49f4055b-9f35-465f-a370-971703d47c11/UNSW.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/cc5cdaf8-ca6f-4e5d-aa97-565658852213/APCO-Member-Logo-Stack.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/28ab64e1-33eb-4f6a-bc8f-e45d71a0271f/Homepage+%26+about_PREP+logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1b87f39d-d294-444c-b011-3500bb851e38/Pippa-portrait.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/9f15e227-958b-4dc3-9341-59d3b4b7817e/Free+Guide+Images.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/packaging-design-agency</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a3129e9b-e0cc-4d8e-8194-cc7a856c0dc2/dial_P%26C-Circle-Yellow+copy+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/89080261-0bdf-42fc-9d71-7ef4d5a312ab/Pippa-4.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/5c98dc58-0506-49a7-8481-c5b4d9da19ad/Pippa-landscape.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/0c3aa79f-a4a3-486a-89d7-f949e35f69d8/designers-meeting_capturenow.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1b87f39d-d294-444c-b011-3500bb851e38/Pippa-portrait.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/7a895506-14ac-4910-aaf1-2c2c3ed1114f/Agency+Guide+Image.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/f285fcdf-d539-4793-8a04-4c7c64e561d6/Design+Agency_Design+Declares_Services.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/brands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a3129e9b-e0cc-4d8e-8194-cc7a856c0dc2/dial_P%26C-Circle-Yellow+copy+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/89080261-0bdf-42fc-9d71-7ef4d5a312ab/Pippa-4.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/2531b97a-bb13-4b85-b2b1-445f4654c93e/impact+assessment.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1b87f39d-d294-444c-b011-3500bb851e38/Pippa-portrait.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/ded4720f-0d03-4961-b4ed-5d566eff42a3/pmv-chamara-sCFL6R7loQk-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/2dde89de-ec14-4a8a-b341-744bc7813e03/Brand+Guide+Image.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/f285fcdf-d539-4793-8a04-4c7c64e561d6/Design+Agency_Design+Declares_Services.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/link-in-bio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/c13befee-769c-4207-9412-7fc260947c5f/Pippa-3.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/australia</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/3f798394-53b5-47a8-a9f4-f17f69a42537/sydney-australia.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/0c3aa79f-a4a3-486a-89d7-f949e35f69d8/designers-meeting_capturenow.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a3129e9b-e0cc-4d8e-8194-cc7a856c0dc2/dial_P%26C-Circle-Yellow+copy+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/free-5-step-guide-for-brands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/4221c8c2-b826-499f-aed7-0781b63faaf4/download-guide.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/9a79302d-fafb-4c49-93ad-624815d1527a/download-guide-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/03ac9001-1c52-4582-80e8-7367450edebe/philo-brand-download.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/7832ca6e-7ffd-45c8-940c-774523ddc849/philo-brand.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/unitedkingdom</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/93099c93-da11-4f83-bb18-eb62c031d41f/sabrina-mazzeo-g-krQzQo9mI-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/0c3aa79f-a4a3-486a-89d7-f949e35f69d8/designers-meeting_capturenow.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a3129e9b-e0cc-4d8e-8194-cc7a856c0dc2/dial_P%26C-Circle-Yellow+copy+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/new-zealand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/98ef4394-7536-4063-8efb-19dfa5b44993/casey-horner-9HyVwpOOSBI-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/0c3aa79f-a4a3-486a-89d7-f949e35f69d8/designers-meeting_capturenow.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/a3129e9b-e0cc-4d8e-8194-cc7a856c0dc2/dial_P%26C-Circle-Yellow+copy+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/free-5-step-guide-for-design-agencies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/20c15b2c-c00a-4009-9663-65a21abe372e/philo-agency-download-1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/dfe93913-c883-40ca-9569-29ee83c6ec3d/philo-agency-download-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/364a647d-0584-46f8-a532-612e01596311/philo-agency-cover.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fefcf324-79b5-4da1-a026-ff66215df07a/dial_P%26C-Circle-Yellow+copy+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/fd81f63c-9f01-431d-8635-511900fd1d6c/dial_P%26C-Circle-Yellow+copy+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/d056e531-2257-4d03-b6ea-556712434dea/Logos_P%26C-Circle-Yellow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/ccb913b2-d66b-4493-a067-474be2e84a08/philo-agencies.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.philoand.co/subscribe-to-newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/subscribe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1b738129-e634-4baf-9544-e8c28ce255c4/Pip-4+%281%29.jpg</image:loc>
    </image:image>
  </url>
</urlset>

