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    <loc>https://www.philoand.co/news-insights/beautiful-packaging-bad-for-recycling</loc>
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    <lastmod>2026-06-03</lastmod>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - Make it stand out</image:title>
      <image:caption>Image source: Australian Recycling Label</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - L'Oréal's refill pouches for La Roche-Posay use 73% less plastic per refill than a full bottle.</image:title>
      <image:caption>Guerlain's Orchídée Impériale line uses a moulded cellulose refill jar, bringing refillable formats to the luxury end. UK design studio Morrama has developed refillable systems for lipstick, palette, and pump formats, showing what's possible when agencies lead the sustainability conversation.  Image source: L’Oreal</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - Prada rolled out a refillable bottle in the shape of its iconic triangle logo to launch their new Paradoxe women’s fragrance.</image:title>
      <image:caption>The refill system allows the bottle to be used an infinite number of times. This system was later available for their Luna Rossa Ocean Le Parfum repack and some of their skincare and makeup products. Image source: Prada</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - Estée Lauder lightweighted its Aerin fragrance glass bottles by 22% through precision molding, saving 340 metric tons of raw material annually.</image:title>
      <image:caption>Image source: Estée Lauder</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - Aveda replaced traditional multi-layer plastic and foil sample sachets with a paper-based format incorporating an EVOH barrier coating.</image:title>
      <image:caption>Designed for kerbside recycling in several markets, the redesign demonstrates how brands can maintain product protection while reducing packaging complexity and environmental impact.  Image source: Pack World</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - Beautiful packaging. Bad for recycling. It doesn't have to be this way. - If you're a beauty brand or design agency trying to make sense of what this means for your packaging, we can help.</image:title>
      <image:caption>→ Download the free 5-Step Sustainable Packaging Guide for brands  → Download the free 5-Step Sustainable Packaging Guide for design agencies  → Or sign up to Circularity Simplified, our monthly newsletter on packaging regulation, design, and what good looks like in practice.</image:caption>
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  <url>
    <loc>https://www.philoand.co/news-insights/progress-in-uncertainty</loc>
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    <lastmod>2026-06-01</lastmod>
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      <image:title>News &amp; Insights - Progress in Uncertainty: Packaging opportunity vs regulatory risk: turning uncertainty into strategic advantage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Image source: ‘Designed with industry. Delivering for Australia.’ Australian Packaging Covenant Organisation. 2025</image:caption>
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      <image:title>News &amp; Insights - Progress in Uncertainty: Packaging opportunity vs regulatory risk: turning uncertainty into strategic advantage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - Progress in Uncertainty: Packaging opportunity vs regulatory risk: turning uncertainty into strategic advantage&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/9f15e227-958b-4dc3-9341-59d3b4b7817e/Free+Guide+Images.png</image:loc>
      <image:title>News &amp; Insights - Progress in Uncertainty: Packaging opportunity vs regulatory risk: turning uncertainty into strategic advantage&amp;nbsp; - Download one of our free guides:</image:title>
      <image:caption>5 Steps to Sustainable Packaging – A Guide for FMCG Brands  5 Essential Steps for Packaging Design Agencies to Lead Change</image:caption>
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  <url>
    <loc>https://www.philoand.co/news-insights/whats-next-for-sustainable-packaging-in-2026</loc>
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    <lastmod>2025-12-05</lastmod>
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      <image:title>News &amp; Insights - What’s next for sustainable packaging in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/03ac9001-1c52-4582-80e8-7367450edebe/philo-brand-download.png</image:loc>
      <image:title>News &amp; Insights - What’s next for sustainable packaging in 2026 - Circular design - what this means for FMCG brands?</image:title>
      <image:caption>Packaging decisions will demand more data, collaboration, and verification. Brands that embed circular design and evidence-based claims into their packaging systems will future-proof both impact and regulatory compliance.  To help, we’ve just released our free resource: Future-Proof Brand Packaging: 5 Essential Steps for Sustainable Brands, available now on our website.</image:caption>
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      <image:title>News &amp; Insights - What’s next for sustainable packaging in 2026 - Sustainable brand packaging - what this means for packaging design agencies?</image:title>
      <image:caption>Design will need to go beyond aesthetics. Agencies that integrate compliance, recovery, and circular systems thinking into creative workflows will become indispensable partners to brands navigating regulatory change.  Start with our free guide: 5 Essential Steps for Packaging Design Agencies to embed sustainability into every brief.</image:caption>
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    <loc>https://www.philoand.co/news-insights/h9c5g14dadnf5hhwrzyna54c0ektgm-sfp56-5kxpw</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
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      <image:title>News &amp; Insights - Why good packaging design matters more than ever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - Why good packaging design matters more than ever - Make it stand out</image:title>
      <image:caption>The Skills for Planet Map by The Design Council</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704640097-SLGFRDWFQE8LXHFS1NSD/dermalogica+refill.jpg</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704640240-7M4BH9EYZWHCA9GGAID0/ere+perez.webp</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
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    <image:image>
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      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704647655-SG4QMPLYYIHMHBRGMW9I/Mono+material+Glossier.webp</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
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      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704651018-RRNY3PFISGH83Y7TWLUP/refillable+deodorant.webp</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6564127b49cc6b0b642905c5/1760704651030-NQ7L3R2R1JP399DRT490/replenish.png</image:loc>
      <image:title>News &amp; Insights - Why good packaging design matters more than ever</image:title>
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    <loc>https://www.philoand.co/news-insights/evolvingroleofpackagingdesigners</loc>
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    <lastmod>2025-10-17</lastmod>
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      <image:title>News &amp; Insights - The evolving role of packaging designers in the future of sustainability - “Only 43% of designers feel they have the skills to design for the planet.”</image:title>
      <image:caption>Image and statistic sourced from the Design Council, The Green Design Skills Gap Report 2024.</image:caption>
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      <image:title>News &amp; Insights - The evolving role of packaging designers in the future of sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News &amp; Insights - The evolving role of packaging designers in the future of sustainability - Make it stand out</image:title>
      <image:caption>Diagram shared by Leyla Acaroglu, Disrupt Design on Medium.</image:caption>
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    <loc>https://www.philoand.co/news-insights/why-is-a-sustainable-packaging-strategy-crucial-in-todays-sustainability-landscape</loc>
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    <lastmod>2024-12-12</lastmod>
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      <image:title>News &amp; Insights - Why is a sustainable packaging strategy crucial in today’s sustainability landscape?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Photo by Toa Heftiba on Unsplash</image:caption>
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      <image:title>News &amp; Insights - Why is a sustainable packaging strategy crucial in today’s sustainability landscape?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>DCCEEW</image:caption>
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  <url>
    <loc>https://www.philoand.co/news-insights/circularity-in-action-insights-from-circularity-2024</loc>
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    <lastmod>2024-12-08</lastmod>
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      <image:title>News &amp; Insights - Circularity in Action: Insights from Circularity 2024&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.philoand.co/news-insights/award-winner-pkn-women-in-packaging-design-branding-visionary-award</loc>
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    <lastmod>2024-12-08</lastmod>
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      <image:title>News &amp; Insights - Award Winner- PKN Women In Packaging Design &amp;amp; Branding Visionary Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - Award Winner- PKN Women In Packaging Design &amp;amp; Branding Visionary Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.philoand.co/news-insights/apco-future-of-packaging-workshop</loc>
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    <lastmod>2024-12-23</lastmod>
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      <image:title>News &amp; Insights - APCO Future of Packaging Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.philoand.co/news-insights/packaging-framework-for-australia</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.philoand.co/news-insights/unsw-ada-innovation-hub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
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      <image:title>News &amp; Insights - UNSW ADA Innovation Hub - circular design training and sprint&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - UNSW ADA Innovation Hub - circular design training and sprint&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.philoand.co/news-insights/pida-finalist</loc>
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    <lastmod>2024-12-08</lastmod>
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      <image:title>News &amp; Insights - Founder of philo &amp;amp; co nominated for PIDA Finalist of the Young Packaging Professional of the Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.philoand.co/news-insights/inaugural-circularity-event</loc>
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    <lastmod>2024-12-06</lastmod>
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      <image:title>News &amp; Insights - Founder of philo &amp;amp; co speaks at inaugural Circularity event&amp;nbsp; - Make it stand out</image:title>
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